Companies that Changed Their Logos in 2015
2015 was a year of change for some companies. Some of the hottest brands did a little change-up with their logos.
In order to inject new life into their products, some companies decided to overhaul their logos in 2015. An article from Business Insider shows some major brands that you may or may not have noticed did some updates to their logos:
IHOP
'Business Insider: 'Pentagram's redesign of The Ritz-Carlton's logo helps it stand out in the luxury hotel market. The agency cleaned up the lion crest, gave the lettering a bolder font, and imbued it all with an unusual shade of blue that the chain will now embrace as its own'
Open Table
Business Insider: 'The dinner-reservation service OpenTable worked with Tomorrow Partners for a logo that looks great on the current generation of smartphones. Its icon cleverly represents a diner waiting for a table.'
Sbarro
Business Insider: 'Sbarro's new owners are hoping to revive the struggling pizza chain. Its 2015 branding overhaul, which evokes a slice of pizza, is a step in the right direction.'
Emerald Nuts
Business Insider: 'Emerald Nuts worked with the agency Girvin to replace its previously old-fashioned logo with a sleek, modern update.'
And, who could forget all the buzz earlier this year when Google went and changed things up!
Business Insider: 'After 17 years of using basically the same logo, Google's in-house redesign launched in September. The tech giant's distinctive and uniform new look is great in its applications across all Google products. It's fresh while remaining true to the brand'