Dunkin’ To Drop ‘Donuts’ In 2019
The company who built success around the slogan "time to make the doughnuts" will have a different look next year.
America will still run on Dunkin, but with a modified name. According to the Associated Press, Doughnuts are still on the menu, but the company will be known simply as "Dunkin'" to reflect its increasing emphasis on coffee and other drinks. Expect the change in January of next year. The AP reported customers can expect the new name appearing on napkins, boxes and signs at its U.S. stores. Locations outside of the US will still be known as Dunkin Donuts, but will adpot the change at a later date.
Changing the name isn't the only thing the Canton, Massachusetts-based chain has up their sleeve. The AP reports the name change is one of several things it’s doing to stay relevant to younger customers. It’s also simplifying its menu and adding dedicated mobile ordering lanes. The menu streamlining has already gone into effect.
What will Dunkin look like post name change? The AP noted their will be a modified logo, with the familiar rounded font and orange-and-pink color scheme that the company has used since 1973.
Dunkin’ has more than 12,500 restaurants globally, as reported by the AP.