Is Pumpkin Spice or Maple The Official Flavor of Fall?
There are 270 million pumpkin spice foods and drinks on sale right now. You’d think that would mean we’re all buying more of them than ever. But we’re not.
According to a research company, there are 49% more pumpkin spice products out this year than last year, but sales are only up 21%. That means we’re not really buying what they’re selling.
So what have we moved on to? Maple. There are 85% more maple products available right now than there were a year ago.