Apparently, PepsiCo got this idea after conducting a market research study which proved that women would be more likely to buy Doritos if they were less crunchy, made less of a cheese powdery mess and were small enough to carry in their purse!

Well ask and you shall receive my dainty Dorito eating flowers:

Releasing a version of Doritos that doesn't leave a powdery mess on your fingers is great! However, calling it 'Lady Friendly' Doritos is just stupid. A guy could dislike having cheesy powder on his fingers just as much as a gal would. And they might appreciate a smaller bag that they can carry around in their breifcase or man purse. It's 2018 and the days of snack segregation are OVER.

But that is just my two chips..I mean cents. I am curious to know what you think. Take our poll or leave a comment below