Have you ever had an unfrosted pop-tart and not been at least a little disappointed? Oh sure, you'll eat them and they're still reasonably tasty-- but you know they can be better. I suppose there is some calorie motivated basis for these disappointment pads, but if that's the case you really ought to leave the pop-tarts on the shelf to begin with. Next they're going to start selling peanut M&Ms without the chocolate and candy shell. Oh wait...