New Hampshire Liquor’s Viral Marketing Video Will Soon ‘Live Rent Free in Your Mind’

According to WBZ News Radio, the Director of Marketing, Merchandising, and Warehousing for the NH Liquor Commission Mark Roy takes a walk through the outlet and speaks the language of Gen Z.  This "Gen Z-er" understood every word and I loved it.

Roy very nonchalant (another Gen Z word) when he was strolling through the store picking up various bottles.

The wine section is giving options and it's giving range. I laughed out loud when he said, "This wine is so good, you'll want to send your ex an 'I hope you're doing well' text.  Don't."

Ron also reminds us that although they can't fix our problems, they can pair it with the right pinot.

My favorite line though?

Your favorite line might be about the Rum isle that is a "portal to your hot girl Summer."

Their vodka works in every cocktail.  No notes.

Ron's video remind me a little bit of the Melani Sanders videos that have gone completely viral.  Melani has the same calm delivery as she explains that Menopausal, pre and post menopausal women simply Do Not Care Anymore.

If you are looking for the secret sauce in this video, I can tell you what I think it is... Authenticity.  Ron was probably walking around the store saying the very same things to the people in the store and decided to film it to see where it went.  Was it the inspiration of the snow?  Who knows.  Ron knew enough to know that people were looking to warm up with all the snow with a cocktail or two.  I'd say he hit a home run, over the fences in the middle of Winter.

Cheers to you, Ron.  Very cutesy indeed.

Love, your Besties at the radio station,