NH Cookie Company Supports Survivors In Merrimack County

Meeting Sarah Guinther, owner of Maddi Hatter Cookie Company, at the Deerfield Fair this month felt like fate. Her tent was pitched right next to ours, and when I spotted her cookies, I knew I had to investigate. I am the Cookie Monster, after all LOL

Maddi Hatter Cookie Company via Katie Killourhy

But after chatting with Sarah, I realized this business is about so much more than satisfying my sweet tooth.

Maddi Hatter Cookie Company via Facebook

After 22 years working as a microbiologist in research, Sarah decided to pursue a dream she had been thinking about for a decade. As she told me, “I woke up one day and said 'I’m doing it.'”

What started with three cookie flavors has grown into 49! Customer favorites include PB Chocolate and Lemon Dream. She also whips up cake pops, cakes, candy kabobs, cupcakes and even croissants.

Is there anything she doesn't bake!?

The name has a sweet story, too. Sarah named the business after her daughter, Maddi, who loved Alice in Wonderland. Now, she hopes to open Maddi Hatter Cookie & Cafe, an Alice in Wonderland-themed cafe in Concord.

But the real magic is her mission. As the company puts it: “At Maddi Hatter Cookie Company, we bake with purpose.” Handcrafted in New Hampshire, its cookies support survivors of domestic violence. Part of the proceeds goes to THRIVE Survivor Support Center, which provides support and resources to survivors in Merrimack County.

Sarah also believes no child should miss out on a celebration because their family cannot afford a treat. If a parent cannot afford one of her goodies, she is willing to provide it for free.

With 49 flavors and a mission to make a difference, Maddi Hatter proves that the sweetest things in life are about more than cookies.