Fans of Moxie freaked when they heard Coca Cola was acquiring the brand, but it will be business as usual for Maine's official beverage.

Tuesday, it was announced Coca Cola has acquired Moxie, a beverage synonymous with the state of Maine. However, consumers will not notice many changes. According to WCSH 6, the beverage will continue to be produced in Londonderry, N.H., and that facility will remain the exclusive manufacturer. In addition, Moxie will be  bottled in Bedford, New Hampshire. Coca Cola released the following statement.

"Moxie is a great brand with a great heritage. Coca-Cola Northern New England has been a strong steward of the brand over the last decade and we take seriously our responsibility to ensure it stays true to its Northeastern roots. Through our Venturing & Emerging Brands unit, we will work to protect the heritage and regional culture of the brand."

According to Wikipedia, Moxie originated as a patent medicine called "Moxie Nerve Food", which was created around 1876 by Dr. Augustin Thompson in Lowell, Massachusetts. Thompson claimed that it contained an extract from a rare, unnamed plant in South Africa.

Lisbon Falls, Maine holds the annual Moxie Festival. Complete with a parade, 5k road race, and car show. According to their website, the 2019 edition will continue on July 12th through the 14th.



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