After fifteen years, Alan's Coffee Brandy is booted from the throne.

According to data released this week, Fireball cinnamon whiskey is now the most popular brand of liquor in Maine. The state, also known as Vacationland consumed a record amount of Fireball in 2018, outpacing  Allen’s by half a million dollars.

Consumers purchased over $10 million in Fireball last year. Not surprisingly, "nips" seem to be fueling the sales, with Mainers purchasing $4 million worth of the small, 50-milliliter bottles. According to WGME News 13, Allen’s Coffee Brandy, nicknamed “the champagne of Maine” for having dominated liquor sales in the state for at least the past 15 years, if not longer — sold $9.6 million worth.

Fireball has been massive in recent years. In 2013, Fireball’s total statewide sales were $770,000 but they more than doubled in 2014 and again the following year. In 2016 and again in 2017, Fireball’s sales increased in Maine by more than 50 percent.

Fireball was part of the Dr. McGillicuddy’s line until 2007, when it was rebranded.


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