Black Friday No Longer Busiest Shopping Day

For those of you who get up at the crack of dawn on Black Friday, this might mean shorter check-out lines, more available parking spots and less fighting!

It seems Black Friday is losing its' title at the busiest shopping day. According to a report from RetailNext, Inc., for the first time in many years, the biggest shopping day in terms of sales is expected to be Friday, December 23, while the busiest shopping day in terms of store traffic is expected to be Super Saturday, December 17.

RetailNext argues the fact that more stores are opening their doors on Thanksgiving Day, the shine of Black Friday is wearing off. Shelley E. Kohan, vice president of retail consulting at RetailNext says:

“As retailers have continued the trend to open more stores on Thanksgiving Day, it has pilfered away both sales and traffic from Black Friday...This year, with Christmas falling on a Sunday, most shoppers will want to cut short their shopping early on Saturday, December 24, leaving the day before, Friday, as retail’s biggest opportunity for sales. For store visits, Super Saturday will lead the way, with Black Friday a very close second.”

Happy shopping!