Wondering if the pizza chain's latest promotion is a simple publicity stunt? Officials in Fitchburg, Massachusetts are calling their bluff.

Recently, Domino's announced it would be offering as much as $5,000 to municipalities for road repairs as part of the chain's "Paving for Pizza" campaign. The move confused many consumers, as it doesn't directly improve their products. Per their Paving For Pizza website, the strategy is focusing on the delivery. More importantly, making sure the pizza arrives in tact.

According to the Lowell Sun, Fitchburg Public Works Commissioner Lenny Laakso is hoping they will fix the potholes.  "It wouldn't go as far as paving a whole road, but $5,000 is a lot of money to add to our budget." The Sun reported the city has $115,000 to pay for these repairs for the entire year. With a brutal spring on the roads, Laakso said "At this rate, we'll probably end up being a little over that by the end of June."


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