New Hampshire does have rules and regulations for the beer that is sold in the Granite State. The latest beer from Sam Adams violates one of those rules.
Our great friends at Sam Adams Beer have come up with a fantastic new Super Bowl Ad. It features the iconic Budweiser Clydesdales and the Sam Adams pitchman, "Your Cousin From Boston." In the ad, Your Cousin From Boston unhitches the beautiful and gigantic horses from their wagon who then run rampant all over the city causing complete chaos. It is hilarious and a brilliant idea. For some backstory, for the first time in 37 years, Budweiser is not running on during the Super Bowl. The Clydesdales have been in more than 40 Super Bowl commercials over the years, so with Bud out, Sam Adams decided to use them for themselves this year.
Leave it to a Boston-based beer company to release a special New England IPA honoring TB12 and the New England Patriots ahead of the Big Game this Sunday.