Anyone who thinks bull riding isn't a sport is sadly mistaken.  Professional bull riders are some of the toughest people on the planet and are incredibly athletic, as are the animals they ride on.

I've probably watched this recently posted video 20 times, and still can't believe Joao Ricardo Vieira was not injured.  The bull literally did a headstand out of the gate, and the rider stayed true.

PBR's UNLEASH THE BEAST is coming back to the SNHU Arena on December 15-16, and you don't want to miss this.

How will they transform the SNHU Arena into a bull riding mecca?  They truck in over 750 tons of dirt and use a steel setup the length of six football fields.

There are two storylines with each event.  The 40 professional bull riders and the 100 bucking bulls are separately competing for a World Championship.

@bullstockmedia/Andy Watson/Bull Stock Media
@bullstockmedia/Andy Watson/Bull Stock Media

According to PBR, "Manchester has been known to be a city where World Champion contenders emerge." Andrew Alvidrez won the event last season, while in 2020, two-time PBR World Champion Jess Lockwood proved himself to be #5 in the world.

So, magic happens at the PBR when in New Hampshire!

Watch teenage phenomenon John Crimber, who won 10 events in two months across two countries in his PBR debut. He's looking for a crown as the youngest world champion in history in the elite PBR UNLEASH THE BEAST division.

Andy Watson/Bull Stock Media

For the bull rider athlete, there's $1 million on the line if crowned 2024 PBR World Champion, and with the Manchester event being only the fourth of the new season, anything can happen.

Tickets for the two-day event start at $20, and can be purchased online at and, or by calling PBR customer service at 1-800-732-1727.

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