Why everyone goes nuts for buying bread and milk before a big storm hits.

Bread and Milk
Bread and Milk
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Grocery stores throughout the region were raided before the big blizzard of 2015 hit, but what is up with the bread and milk obsession?


HowStuffWorks.com explains that this inefficient stockpiling is related to wishful thinking.

"The thought to get milk before a storm is followed by the action or compulsion to go out and stockpile it. In one way or another, we spend a lot of time and energy trying to feel in control, and buying things you might throw out still gives the person a sense of control in an uncontrollable situation," says Lisa Brateman, a New York City-based psychotherapist.

Non-perishables tell the brain that the worst is likely to happen and that food will be an undesired necessity. The brain doesn't think that the bread will get moldy, the milk will spoil and the eggs will be left uncooked.

This is a pretty accurate example of this thought process:

What should we all be buying? Experts suggest stocking up on bottled water, peanut butter, crackers dried foods and canned products.

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