Nike Sneakers Modeled After Popular Massachusetts Restaurant Sell Out in Two Days
No one ever saw this collab coming, but it only took two days for us all to realize that it was the collab we never knew we needed.
And rumor has it we'll have plenty more to experience.
Kowloon Restaurant in Saugus, Massachusetts
You don't need to be a Bostonian or even a Massachusetts resident to know about Kowloon Restaurant on Route 1 in Saugus, Massachusetts. Because it's more than just a restaurant offering Asian cuisine -- it's a legitimate landmark in Mass.
For decades, celebrities have walked through the doors of Kowloon to take in the atmosphere, delicious food, and strong mai tai's and scorpion bowls. Most notably, anytime a WWE show happens in Boston. Superstars (and in turn, fans) pack Kowloon wall-to-wall following the event.
There was also the time back in 2003 when Kowloon was actually featured on a televised WWE show.
In fact, it's such a big deal that on their official website, Kowloon has actually dedicated an entire section to wrestling. So, maybe this collab shouldn't have been such a surprise.
Nike Limited Edition Kowloon Sneakers
According to Boston.com, after one of the Wong brothers (the family that owns Kowloon) had local artist, Sway, design a custom pair of Nikes for their own use, an idea for a special custom Kowloon pair of Nikes was born. Bobby Wong told Boston.com,
A light bulb went off in my head, and I said, 'That’d be kind of cool to have a Kowloon branded sneaker.'
The best part? NBC 10 Boston reported that the limited edition line of Kowloon Nikes (only 100 were created and each cost about $500 per pair) was basically a fundraiser, with portions of sales being donated to charity.
Two days after the on-sale, the Kowloon Restaurant itself announced on its Twitter that the first collab between Kowloon and Sway had sold out. But, according to Boston.com, there will be more custom collabs to come between Kowloon and Sway.
And with the talent Sway has, plus how popular the first line of custom Kowloon Nikes were -- we can only imagine what's on the way.